Jilbab: Interaksi antara Ideologi, Aturan Berbusana, dan Konsumerisme
DOI:
https://doi.org/10.37276/sjss.v5i2.415Kata Kunci:
Budaya Konsumen, Ideologi, Jilbab, Negosiasi Identitas, Semiotika BusanaAbstrak
Jilbab, melampaui statusnya sebagai simbol kepatuhan religius bagi perempuan Muslim, kini merupakan fenomena global kompleks yang sarat kontestasi makna dan praktik. Penelitian ini bertujuan menganalisis bagaimana praktik dan representasi jilbab kontemporer dinegosiasikan secara dinamis pada persimpangan krusial antara kekuatan ideologi (keagamaan dan politik), logika semiotika busana sebagai sistem tanda, dan penetrasi budaya konsumen global. Dengan pendekatan kualitatif yang mengandalkan analisis semiotika Barthes serta analisis tematik dan konten terhadap data tekstual dan visual (literatur, media, dokumentasi), kajian ini membongkar interaksi ketiga dimensi tersebut. Hasil penelitian menunjukkan bahwa jilbab berfungsi sebagai teks visual yang maknanya tidak tunggal; beragam gaya mengkomunikasikan penandaan semiotis yang berbeda dan seringkali ambigu, yang terus-menerus dikonstruksikan dan dikontestasikan dalam arena ideologi melalui pertarungan interpretasi keagamaan, politik identitas, serta wacana feminis. Lebih jauh lagi, ditemukan bahwa proses komodifikasi yang intensif melalui industri fesyen dan media telah mengintegrasikan jilbab ke dalam logika budaya konsumen, menciptakan ketegangan antara nilai kesalehan, ekspresi estetis, dan hasrat konsumtif. Disimpulkan bahwa pemahaman holistik terhadap jilbab kontemporer mengharuskan analisis interdisipliner yang melampaui dikotomi simplistis, dengan mengakui jilbab sebagai situs dinamis negosiasi identitas Muslimah di tengah interaksi kompleks antara ideologi, sistem tanda busana, dan hegemoni pasar global.
Unduhan
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