SIGn Journal of Tourism

Customs and Culture of the Woloan Community as a Potential Tourism Village in Tomohon City

Deby Christiani Sendow — 2023-01-25

This research aims to examine and analyze the customs and culture of the Woloan community as a potential tourism village in Tomohon City. The type of research used is descriptive qualitative. The technique for determining informants is purposive sampling, which is carried out deliberately based on knowledge and community activities in customs and culture. The data collection techniques used in this study consisted of the following: observation and interview. The data collected during the research was compiled systematically, analyzed descriptively qualitatively, and described narratively. The results showed that Woloan in West Tomohon Sub-District, North Sulawesi Province, still has customs and culture that can be preserved, as reflected in the historical heritage of Waruga in the amphitheater, traditional cottage industries, and traditional dances such as Maengket, Maengket Dance, Maengket Marambak, Maengket Lalayaan and then Mapalus (mutual cooperation) activities. Apart from that, Woloan also has several excellent tourist attractions, such as Kaisanti Peak and Welu Restaurant and Cafe, where we can admire the natural scenery of Mount Lokon, rice fields, people’s houses at the foot of Mount Lokon, and the sunset.

The Role of Women in Cultural Festivals and Preservation of Ancestral Traditions: A Case Study of Event Organizer

Surya Dewi — 2023-01-29

This study examines and analyzes women’s involvement in preserving ancestral traditions by organizing cultural festivals in Parepare City. The type of research used is descriptive qualitative. The technique for determining informants was purposive sampling, which was carried out deliberately based on the knowledge and activities of the community in cultural festivals. Data collection techniques used in this study consisted of observation and interviews. The data collected during the research was arranged systematically, analyzed descriptively qualitatively, and described narratively. The study results show that several ancestral traditions are still being preserved by Bugis children. For example, the Mallipa Festival, Salo Karajae, and Tappadalaoiki. In the context of cultural ceremonies, women play a very important role: from preparation to after the festival is held. This tradition is preserved by cultural activists, artists, and women active in the Event Organizer field. One of the efforts made by women in the Event Organizer field is to disseminate information about cultural festivals held at various spots or strategic locations in Parepare. Therefore, it is recommended for every Bugis woman to continue to preserve ancestral traditions by taking on roles as organizers, performers, and dancers at various cultural festivals in Parepare. In addition, parents are recommended to support their daughter’s work in the Event Organizer field. Furthermore, it is hoped that the Parepare Municipal Government will continue to support the holding of cultural festivals so that they are always present to provide various colors in preserving regional arts in Parepare City.

Storynomic Tourism Strategy: Promotion of Storytelling-Based Tourism Destinations

Andri Machmury — 2023-01-29

This study aims to examine and analyze how the story attached to Luwu Regency becomes a strategy in destination marketing with a storynomics approach. The type of research used is descriptive with a content analysis approach. The quantitative descriptive content analysis method is carried out to produce objective and systematic data. The data obtained is then analyzed in three stages: data reduction, data display, and drawing conclusions. The study shows that folklore from Luwu Regency, which is strong among the people, is a tourist attraction. The power of folklore and other supporting aspects and their relation to storynomics can be used as an effective marketing strategy for destinations in Luwu Regency. This concept not only conveys folklore but how visitors experience when visiting with detailed information about Luwu Regency. This information can enrich understanding, and tourists will get experience. It is this tourist experience that will build a strong memory of a destination which will directly or indirectly have an impact on return visits (revisit). One of the benefits of the storynomics approach is a provision for members of the Tourism Awareness Group or local tour guides to be said to tourists. Second, storynomics can be used to explore and organize new tourist attractions related to stories or myths. Third, storynomics helps preserve oral traditions and local wisdom through written texts. Fourth, storynomics can be an enrichment material in local HR empowerment programs to know the rich stories of their village.